We’re Done Being Silent...
About Us
EthicalAF is more than a shopping guide. It's a resistance movement built by people who are tired of quietly funding hate, extremism, and corporate hypocrisy.
We’re building a new kind of economy — one where your dollars go toward justice, not insurrection. One where your purchases align with your values. One where people, not corporations, have the power.
Our Mission
To expose the money behind hate, empower ethical alternatives, and mobilize a generation of conscious consumers to shop, spend, and resist like it matters — because it does.
Why We Exist
We created EthicalAF because we were sick of seeing:
Corporations donating to far-right politicians while sponsoring Pride floats
Retail giants funding voter suppression, book bans, and attacks on bodily autonomy
Everyday people unknowingly supporting hate with their hard-earned money
Enough is enough!
We believe consumer spending is a political force, and we’re building tools to help you wield it.
What We’re Building
We’re developing a multi-platform movement that empowers ethical resistance through:
🛍️ EthicalCart (Coming Soon) A public, searchable database of political donations tied to companies — so you can shop consciously, avoid hate-funders, and support ethical alternatives.
🪖 The Ethical Army A global, grassroots resistance community where you earn digital stripes and ranks for taking action — shopping ethically, donating, spreading awareness, or submitting tips. Wear them digitally or on your gear. Resistance, rewarded.
📊 Exposés & Visual Receipts We publish sourced, shareable breakdowns of which companies are funding fascism and which are aligned with justice — so you can see through the PR and act accordingly.
👕 Merch with a Mission We sell ethically sourced merch that’s more than fashion — it’s a statement. And it funds our work, not political PACs.
How We're Funded
We are 100% independent and funded by:
Grassroots donations from our community
Sales from our EthicalAF merchandise
Affiliate partnerships with vetted ethical brands (never with far-right donors)
We’ll never take money from corporations that fund hate. Period.
Our Core Values
Transparency > Marketing
Progress > Profit
Community > Corporations
Courage > ComplacencyYou Deserve to Know Where Your Money Goes
Frequently Asked Questions
What is EthicalAF?
EthicalAF is a movement to defund hate and build a resistance economy. We expose companies and political action committees (PACs) that fund far-right agendas — and help you make ethical choices with your money.
Why do you use military-inspired language like “Ethical Army” and “stripes”?
We get it — not everyone loves military metaphors. But this isn’t about glorifying war. It’s about reclaiming structure, strength, and solidarity to fight back against corporate complicity, extremism, and apathy. The Ethical Army is a nonviolent, activist force built to disrupt the flow of money to hate — and give people a constructive way to channel their anger into action.
How does the Stripe system work?
When you take action — like shopping ethically, donating, sharing the movement, or submitting tips — you earn stripes. These digital badges live on your profile and represent your commitment to the cause. You can also purchase physical patches or pins that you can wear on your gear, jackets, bags, or wherever you want to show your resistance.
Can I customize my stripes?
Yes. When you earn a stripe, you’ll get to choose the version that fits you:
🖤 Subtle Stripe (black/white)
🌈 Pride Stripe
💚 Climate Stripe
🔥 Justice Stripe
Reproductive rights Stripe
Because activism isn’t one-size-fits-all.
How do you make money?
We fund our work through:
Donations from our community
Sales of EthicalAF merch
(Coming soon) Affiliate commissions from purchases on EthicalCart — but only from vetted ethical partners, never from brands that fund far-right causes.
We are proudly independent, transparent, and community-powered.
What is EthicalCart?
EthicalCart (coming soon) will be a searchable, community-powered database that lets you:
Look up a company’s political donations
See if they fund hate or promote justice
Find ethical alternatives
Shop consciously
It’s the tool we wish already existed — so we’re building it together.
Where does your data come from?
We pull from a variety of trusted sources, including:
OpenSecrets
Popular Information
CREW
The Guardian
FEC donation records
Verified media reports
Every claim we make is backed up and cited. We believe in radical transparency.
Isn’t this just cancel culture?
Not even close. We’re not telling you what to think — we’re showing you where your money goes. What you do with that information is up to you. But we believe informed spending is a form of resistance, and we’re giving you the tools to make your dollars count.
How can I get involved?
Join the Ethical Army — Start earning your stripes
Donate — Help us fund EthicalCart
Share — Spread the word on socials
Submit — Got a tip or want us to investigate a brand? Tell us
Wear it — Rock the merch, wear your resistance
This movement isn’t about one person. It’s about all of us.
What if a company changes?
We update our listings regularly and always allow for accountability.
If a company stops funding hate and starts supporting justice, we’ll update their score — but not without receipts.
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