They Fund Hate. We’re Building the Alternative.
EthicalAF is creating the first public, people-powered database of companies that fund far-right causes—so you can shop like your values matter. Help us build it.
A Tool for Conscious Resistance
We’re building EthicalCart.com, a platform that tracks political donations by corporations—so you’ll always know where your money goes.
Search brands and retailers
See who they fund
Find ethical alternatives
Share with your network
Join the Early Community
Be first to access the EthicalCart beta and help shape what we build.
Fund the Build
We’re grassroots-funded. 100% of donations support database dev, research & activism.
Spread the Word
Share EthicalAF with your friends and followers. Awareness is power.
Where the Money’s Going...
Your money has power — and theirs does too.
In the 2024 election cycle, ultra-wealthy individuals and corporations funneled hundreds of millions into Political Action Committees (PACs) that push far-right agendas. From abortion bans to attacks on LGBTQ+ rights and voting access, these PACs bankroll the policies threatening our democracy and communities.ere
Scroll through this chart. Then ask yourself if these brands deserve your support.
Companies Funding Anti-LGBTQ+ Legislation
Many of the brands waving rainbow flags in June are quietly cutting checks to the politicians pushing anti-LGBTQ+ policies year-round. It’s not just hypocrisy—it’s harm, funded by everyday purchases.
We’ve compiled a list of major corporations that have contributed to lawmakers actively supporting anti-LGBTQ+ legislation. These companies publicly claim to support equality while financially fueling discrimination behind the scenes.
This isn’t just about politics. It’s about power — and who’s quietly stealing it.
We’re taught to trust brands that feel familiar, safe, even friendly. But behind the scenes, some of the biggest corporations in America are funneling millions to politicians who tried to overturn an election, restrict your right to vote, and dismantle democracy from the inside out.
These companies talk about “unity” in their ads, celebrate Pride in June, and run diversity campaigns on social media.
But when no one’s watching?
They’re signing checks to insurrectionists.
This isn’t about left vs. right — it’s about truth vs. lies.
These aren’t minor donations — they’re deliberate, strategic investments in authoritarianism.
And it’s all happening under your nose — while you shop for toothpaste, groceries, phones, internet service, and plane tickets.
We’re building EthicalCart.com to expose every one of these relationships — and give you better, ethical alternatives. But we can’t build it without your support.
Join the resistance economy. Help us defund hate, one receipt at a time.
Frequently Asked Questions
What is EthicalAF?
EthicalAF is a movement to defund hate and build a resistance economy. We expose companies and political action committees (PACs) that fund far-right agendas — and help you make ethical choices with your money.
Why do you use military-inspired language like “Ethical Army” and “stripes”?
We get it — not everyone loves military metaphors. But this isn’t about glorifying war. It’s about reclaiming structure, strength, and solidarity to fight back against corporate complicity, extremism, and apathy. The Ethical Army is a nonviolent, activist force built to disrupt the flow of money to hate — and give people a constructive way to channel their anger into action.
How does the Stripe system work?
When you take action — like shopping ethically, donating, sharing the movement, or submitting tips — you earn stripes. These digital badges live on your profile and represent your commitment to the cause. You can also purchase physical patches or pins that you can wear on your gear, jackets, bags, or wherever you want to show your resistance.
Can I customize my stripes?
Yes. When you earn a stripe, you’ll get to choose the version that fits you:
🖤 Subtle Stripe (black/white)
🌈 Pride Stripe
💚 Climate Stripe
🔥 Justice Stripe
Reproductive rights Stripe
Because activism isn’t one-size-fits-all.
How do you make money?
We fund our work through:
Donations from our community
Sales of EthicalAF merch
(Coming soon) Affiliate commissions from purchases on EthicalCart — but only from vetted ethical partners, never from brands that fund far-right causes.
We are proudly independent, transparent, and community-powered.
What is EthicalCart?
EthicalCart (coming soon) will be a searchable, community-powered database that lets you:
Look up a company’s political donations
See if they fund hate or promote justice
Find ethical alternatives
Shop consciously
It’s the tool we wish already existed — so we’re building it together.
Where does your data come from?
We pull from a variety of trusted sources, including:
OpenSecrets
Popular Information
CREW
The Guardian
FEC donation records
Verified media reports
Every claim we make is backed up and cited. We believe in radical transparency.
Isn’t this just cancel culture?
Not even close. We’re not telling you what to think — we’re showing you where your money goes. What you do with that information is up to you. But we believe informed spending is a form of resistance, and we’re giving you the tools to make your dollars count.
How can I get involved?
Join the Ethical Army — Start earning your stripes
Donate — Help us fund EthicalCart
Share — Spread the word on socials
Submit — Got a tip or want us to investigate a brand? Tell us
Wear it — Rock the merch, wear your resistance
This movement isn’t about one person. It’s about all of us.
What if a company changes?
We update our listings regularly and always allow for accountability.
If a company stops funding hate and starts supporting justice, we’ll update their score — but not without receipts.
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